Business France

Business France is the national agency supporting the international development of the French economy.

Founded on 1st January 2015, Business France is the result of the merger between UBIFRANCE (the French Agency for international business development) and the Invest in France Agency.

Located in 70 countries, Business France employs 1 500 personnel. As part of its missions, Business France works closely with a network of public and private sector partners, in France and abroad.

In East Africa, Business France covers 5 markets: Kenya, Tanzania, Uganda, Rwanda and Ethiopia.

Missions of Business France

Business France has 3 key missions:
-  Supporting French companies to export
-  Facilitating international investment in France
-  Promoting the attractiveness and economic image of France, its businesses and its territories

Supporting exports in East Africa:
Trade advisers from Business France inform, advise and support French companies willing to develop profitable businesses in Kenya, Tanzania, Uganda, Rwanda and Ethiopia, by offering:

- Market Research
-  Information on market access conditions
-  Identification of business partners in East Africa (importers, distributors,
- BtoB meetings
-  Export events (business forums, French pavilions in exhibitions…)
-  Legal and regulatory advisory
-  Monitoring of international tenders
-  Communication services
Promotion of the French International Internship Programme (V.I.E)

Facilitating international investment in France from East Africa:
- In-depth business interviews with potential investors in East Africa
-  Sourcing of investment projects in France tailored to the needs of the investor
-  Personalized advice on investments in France:
- Type of investments: creation or expansion, industrial or technological
partnership , financial investment/acquisition
- fiscal, legislative and regulatory framework
- public financing, national and regional incentives
- practical advice on locations
- cost analysis
- relationship with national and local institutions
-  Accompanying investors in France

Promoting the economic image of France in East Africa:
-  Communication campaigns on the image of France, its companies and its territories through networks of influencers identified in East Africa
-  Deployment of promotional campaigns « Créative France » and « The French Tech »


Our contacts details in Ethiopia

-  Ms. Magali Pialat
Representative for Business France Ethiopia + International Internship Programme (V.I.E)
Tel. : + 251 11 140 00 38 / Email :

-  Ms. Belien Gezahegn
Trade Advisor
Tel.: + 251 11 140 00 39 / Email:

Areas of expertises :

• Agrotech Department (Agriculture equipment/Agribusiness, Food products, Wines/Spirits/Beverages)
• Lifestyle & Healthcare Department (Beauty, Health, Fashion, Luxury, Culture, Decoration, Sports, Tourism)
• Industries & Cleantech Department (Industries, Infrastructure, Transport, Energy, Environment)

• Tech & Services Department (Digital Technologies, Distribution, Innovative Services, Financial Services)


Our address in Ethiopia

Member of the French diplomatic services, the Business France office in Addis Ababa is located on the campus of the Embassy of France in Ethiopia.

-  Physical Address: Kebena, Faransay Ligaçu, Addis Ababa
-  Postal Address: P.O. Box 2000, Addis Ababa, Ethiopia
-  Access map:


Opening hours

-  Monday to Thursday: 8.15 am to 12:30 pm, and 14:00 pm to 18:00 pm.
-  Friday: 8:30 am to 12:00 pm

For more information

-  Business France’s website:

Dernière modification : 28/09/2017

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